Fantastic Fables of the Southern Seas is an anthological motion illustration/animation series where popular fables of Singapore are reimagined in different visual genres. This series aims to reintroduce important stories that represents our history, our heritage, our culture and our identity.

By retelling these stories in a different genre and visual style, we hope to rekindle our younger generations’ interest in these stories that represents us. At the end of every episode, we will include an educational commentary that will further explain the original lore behind the story.

Google and Singapore Tourism Board to bring location-based AR experiences to Google Maps for the first time. Users near the landmarks can also discover the AR content on their mobile devices by scanning their surroundings using Lens in Maps, as it overlays the physical surroundings in the real world. This will be helpful for visitors planning their trips to Singapore, and navigating the island through AR tours when they are in the country.

Over an extensive multi year-long partnership, Sproud worked closely with Singapore’s Land Transport Authority (LTA) to provide media production support for a multi-phase public feedback and co-creation campaign.
The goal: gather ground-up insights from citizens and transform those ideas into transparent, engaging communication content that illustrates how public feedback directly shapes future transport policies and the Land Transport Master Plan.

Strategic Value & Key Highlights:

• Long-Term Strategic Communications: Developed a multi-stage messaging framework across a multi-year engagement, closing the feedback loop between the public and policymakers.
  
  
• Public Service Messaging & Transparency: Curated digestible, relatable video and social media content (including short-form Reels and interactive posts) to show citizens how their contributions directly influence upcoming transport infrastructure and accessibility policies.
  
  
• Educational & Multi-Channel Content Curation: Blended bite-sized dynamic video storytelling with clear infographics to maximize reach, making policy communications accessible, transparent, and actionable across digital platforms.
  

https://ltmprefresh.lta.gov.sg/

Dive into the fascinating world of librarians as they explore an extensive range of self-help topics, offering unique insights and practical advice. Covering everything from micro to macro perspectives, these knowledgeable guides provide invaluable strategies for navigating adult life.

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In partnership with joint polytechnics lecturers in Singapore, Sproud created a successful 3D animated sitcom series that visualizes how complex mathematical logic and concepts can be easily taught to students through our 3E rich media solutions (Entertain, Engage, Educate)

Sproud presented “The B-Side”, which inquired into Singapore’s history through reimagining the legend of William Farquhar – a British Major General who claimed to have founded modern Singapore. We create a holistically immersive experience use of holograms and a motion-sensitive voting system to question conventional notions of history and subvert conventional notions of how voting choices are meant to be confidential.