Sproud believes in keeping things simple.
Speed with Accuracy.
It is never just about how fast and well we can deliver;
We do things the right way even when no one is watching.
Authentic and Stunning.
Be true to your brand.
We make branded content where substance comes before style.
Director (Business Development)
Kun Lei loves a good film that communicates a powerful yet fundamental idea while touching hearts
at the same time. His industry background in film, commercials and corporate videos allows him to shape
Sproud’s versatility to handle projects of various scales.
Having worked with various ministries, private and non-profit organisations, he hopes to build a platform
that links up SMEs, creative individuals and NGOs in Singapore to develop a sustainable and long-lasting
relationship that is beneficial to all three parties.
Director (Strategic Development)
Lincoln oversees content, develop new media products and plan strategies to grow the company. After a
decade spent in art and media education, that propelled his career and he is no stranger in design
exhibitions, film festival circuits as well as broadcast networks. His body of artistic works achieved a
consistent record of award nominations in both local and regional film festival. As a young filmmaker,
Lincoln has also been mentioned in scholarly articles and publications. Apart from his personal works,
Lincoln produces drama serials and game shows in all 3 languages, English, Chinese and Malay for
Sproud is his first entrepreneurial venture where he hopes to build a platform that links up SMEs,
creative individuals and NGOs in Singapore to develop a sustainable and long-lasting relationship
that is beneficial to all three parties.